Los Angeles Clippers owner Donald Sterling is beginning to reap what his words have sown, starting with reaction from his team's players, their union and the NBA.

Sterling told girlfriend V. Stiviano he does not want her bringing black people to "my games," even going as far as to state that the comment included Magic Johnson, according to audio obtained by TMZ.com. 

Donald Sterling (AP Photo)

Stiviano (instagram.com)

On Saturday, Johnson vowed never to attend another Clippers game while Sterling owns the team.

Johnson took a photo with Stiviano this month, and s

he posted it to Instagram. That prompted an April 9 conversation in which Sterling, who owns a team made up of mostly black players, made his feelings known on African-Americans. Johnson later told TMZ.com that Sterling's comments were "shameful."

Stiviano is identified as being of black and Mexican extraction.

According to Forbes.com, Sterling is married. He also is worth nearly $2 billion, most of it made by investing in apartments in and around Los Angeles.

He bought the Clippers in 1981. The team, reportedly worth $12 million then, is now valued at $430 million, accorded to Forbes. It was long a laughingstock in the NBA but now is viewed as a title contender.

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Sterling's wife filed suit against Stiviano in March, according to CBS Los Angeles. Rochelle Sterling claimed her husband had an affair with Stiviano, during which he gave her cash and property.

The team faces Game 4 of its first-round NBA playoff series on Sunday. It leads the Golden State Warriors two games to one.

Coach Doc Rivers and his Clippers players were expected to meet Saturday to discuss the situation.

Reaction to Sterling's racial comments exploded on Friday.

It expanded with Clippers players holding a late meeting to discuss the issue and continued Saturday with NBA spokesman Mike Bass issuing a preliminary statement.

Bonsignore, a columnist for the Los Angeles Daily News, labeled Sterling "a full-fledged card-carrying bigot."

Clippers players gathered to talk over Sterling's comments on Friday, a meeting that is significant because Clippers star Chris Paul is the president of the National Basketball Players Association and guard Willie Green is on the executive committee. 

The NBA's initial reaction was mild, but Bass did recognize the language used in the Sterling audio to be disturbing. 

"We are in the process of conducting a full investigation into the audio recording obtained by TMZ," Bass said. "The remarks heard on the recording are disturbing and offensive, but at this time we have no further information."

Sterling has long been among the least effective and most disliked owners in American professional sports. No stranger to questions of racial insensitivity, Sterling reportedly was sued twice by the federal government and once by NBA legend Elgin Baylor for alleged discrimination.

Other reaction to Sterling's alleged comments came from former Clippers player Byron Davis, civil rights leader Jesse Jackson and rapper Snoop Dogg, who according to USA Today posted a profanity-filled response on Instagram.

Jeremiah Rivers, eldest son of the Clippers coach, took to Twitter to urge people offended by Sterling's comments to show restraint. At 26, he sounds vastly more mature than the man who employs his father.

MORE: 11 grossest things said on the recording